Dell Ships First Recycled Ocean Plastics Packaging in Its Industry

Source: Dell Inc., 2/22/17.

Dell announces the technology industry’s first shipment of ocean plastics packaging, the result of an innovative, commercial-scale pilot program. Dell recycled plastics collected from waterways and beaches for use in the new packaging tray for its Dell XPS 13 2-in-1, building on Dell’s broader sustainable supply chain strategy. In 2017, its ocean plastics pilot will keep 16,000 pounds of plastic from entering the ocean. Dell will transition its award-winning XPS 13 2-in-1 to ocean plastics packaging beginning April 30, 2017. The company also will include educational information on its packaging to raise global awareness and action on ocean ecosystem health solutions, an area of shared interest between Dell, its Social Good Advocate, Adrian Grenier and the Lonely Whale Foundation. To help ensure the packaging does not end up back in the oceans, Dell will stamp each tray with the No. 2 recycling symbol, designating it as HDPE (which is commonly recyclable in many locations). Dell’s Packaging team designs and sources its product packaging to be more than 93 percent recyclable by weight so that it can be reused as part of the circular economy.