Consumers don’t notice on-pack sustainability claims, study says

May 4, 2018

Source: Food Dive, 5/1/18.

Shoppers say sustainability initiatives influence what brands they buy, but most don’t notice these claims on product packaging, according to a new study from QuadPackaging and Package Insight. For the study, researchers had people “shop” at Clemson University’s retail lab using a mobile eye-tracking system that showed what on-pack information drew shopper attention.

Read More From Source:Consumers don’t notice on-pack sustainability claims, study says" -



Thank You for Contributing

Sharing is Caring: Our goal is to guide Environmental, Health and Safety professionals to the best EHS resources available. By bringing focus to leading sources of that information.

EHSnews.org is the first global aggregator of official Environmental, Health and Safety information in real-time that derives post excerpts.

ALL excerpts and content from contributors "shared" items require links to original articles and authors are to be included in ALL content.

PLEASE report any post or content not correctly citing original source and it will be remove immediately and contributor will be flagged.

Thanks - Editor

See Full Site Disclaimer Here