Consumers don’t notice on-pack sustainability claims, study says

May 4, 2018

Source: Food Dive, 5/1/18.

Shoppers say sustainability initiatives influence what brands they buy, but most don’t notice these claims on product packaging, according to a new study from QuadPackaging and Package Insight. For the study, researchers had people “shop” at Clemson University’s retail lab using a mobile eye-tracking system that showed what on-pack information drew shopper attention.

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